A clearer website. A stronger reputation. A smarter way to capture new business.
This plan is designed to give Accurate Screens a modern WordPress website that your team can easily update, while improving how customers find you, contact you, and follow through with your services.
Building on what Accurate Screens has already established
Your current website has a professional foundation, but the next version should be easier for your team to manage, clearer for visitors, and better equipped to generate leads from employers, organizations, and individuals.
Your immediate concerns come first
Before expanding into new marketing, the first priority is creating a stronger, more accurate digital foundation for the business.
Editable WordPress Website
Rebuild the website in WordPress so authorized team members can update text, images, service information, articles, and other routine content.
Google Listing Cleanup
Review active, duplicate, and closed listings, including the conflicting location information that may be confusing potential customers.
Reputation Improvement
Address reviews appropriately, challenge inaccurate information where permitted, and build a long-term system for generating more authentic reviews.
Search Visibility
Build dedicated service and location pages so Accurate Screens can be discovered in more cities and for more high-intent searches.
Two design directions to consider
Both concepts preserve the professional blue-and-green Accurate Screens brand. The final site can combine the strongest elements from either direction.
Bright, approachable and service focused
This direction feels open and welcoming while maintaining corporate credibility. It creates clear pathways for both employers and individuals.
View Full Concept
Bold, enterprise and nationwide
This direction uses a stronger corporate presentation to emphasize nationwide coverage, compliance, technology, and organizational services.
View Full ConceptA website your team can manage and your customers can understand
The redesigned site will organize the company’s many services without making visitors search through confusing menus or guess which department they need.
Clear Service Paths
Separate pathways for background screening, drug testing, DNA testing, occupational health, compliance, and related services.
Employers and Individuals
Visitors can quickly identify whether they need services for an organization or personal testing for themselves or their family.
Easy WordPress Editing
Your team can change approved text, images, articles, services, and calls to action without having to rebuild the site or edit source code.
Lead Capture
Quote forms, consultation requests, appointment links, telephone calls, and chat conversations can all flow into one organized system.
Mobile Optimization
Every page will be designed for phones, tablets, and desktop computers, with clear buttons and simplified navigation on smaller screens.
SEO Foundation
Proper page structure, headings, metadata, internal linking, schema, analytics, and search tracking will be implemented.
A 24/7 Client Services Coordinator for the website
Grace is the working name of the virtual representative, but her name, appearance, greeting, personality, and responsibilities can all be customized to match the brand.
Grace
Client Services Coordinator
- Answer common questions about services, locations, and how to get started.
- Determine whether visitors are employers, organizations, or individual customers.
- Capture names, contact information, service needs, timelines, and business details.
- Direct visitors to request a quote, schedule a consultation, or complete the correct form.
- Notify the Accurate Screens team when a qualified inquiry is received.
- Operate after normal business hours so visitors are not left without assistance.
Creating a steady flow of authentic customer reviews
Negative reviews cannot always be removed simply because the business disagrees with them. A stronger long-term solution is to consistently ask satisfied, legitimate customers to share their real experiences.
Service Completed
The customer completes a screening, collection, test, or other eligible service.
Request Sent
The system sends a polite text or email asking the customer to share feedback.
Customer Responds
Satisfied customers receive an easy path to the correct Google review profile.
Reputation Grows
More recent, authentic reviews gradually create a more balanced and accurate reputation.
Separating what can be corrected, reported, merged or improved
The first step is confirming the company’s correct locations, phone numbers, business profiles, and former locations before requesting changes.
Google Business Profile Review
Review the Oakland listing, any former San Francisco listing, conflicting closed/open status, telephone numbers, hours, addresses, and ownership access.
Duplicate and Former Locations
Determine whether profiles should be updated, marked permanently closed, merged as duplicates, or reported as unrelated.
Incorrect Company Confusion
Document search results and reviews that belong to similarly named businesses in other cities, then submit corrections where the platforms permit them.
Indeed and Search Results
Review employer profiles and search results to identify mistaken identity, outdated information, policy violations, and content requiring a response strategy.
Reaching more customers through service and city landing pages
This strategy is based on the same principle I used to help my DNA testing business receive traffic from many markets outside my immediate city.
Dedicated Service Pages
Create separate, detailed pages for background screening, drug testing, DNA testing, occupational health, DOT compliance, fingerprinting, and other services.
Targeted City Pages
Build unique, useful landing pages for qualified service areas rather than depending on a single general homepage to rank everywhere.
Industry Pages
Create targeted pages for transportation, healthcare, staffing, education, financial services, government, hospitality, construction, and other markets.
- Keyword research based on actual screening and testing searches.
- Original content for each service, location, and industry page.
- Local and organizational schema markup where appropriate.
- Internal linking between services, markets, resources, and calls to action.
- Google Analytics, Search Console, and conversion tracking setup.
- Ongoing content and optimization based on real search-performance data.
A phased approach that keeps the project organized
Discovery
Confirm services, locations, business information, website access, brand assets, forms, integrations, and content priorities.
Design and Build
Finalize the visual direction, rebuild the site in WordPress, and organize employer and individual customer journeys.
Grace and Automation
Install the client-services representative, train the knowledge base, connect forms, and configure lead notifications.
Launch and Growth
Test the site, launch it, submit it to search engines, begin review generation, and monitor performance.
Choose the level of support that fits the current priority
These options provide a starting framework. Final scope and pricing can be adjusted after confirming the number of pages, content migration needs, integrations, locations, and reputation-cleanup requirements.
WordPress Foundation
- Custom WordPress website redesign
- Up to 10 primary pages
- Mobile-responsive design
- Employer and individual pathways
- Service-page structure
- Forms and calls to action
- Basic on-page SEO setup
- Analytics and Search Console setup
- WordPress editing training
- 30 days of post-launch support
Website + Grace Growth System
- Everything in WordPress Foundation
- Grace website representative setup
- Custom greeting and personality
- Business and individual lead routing
- Lead capture and team notifications
- Quote and consultation pathways
- Automated review-request system
- CRM contact and inquiry tracking
- Monthly knowledge-base updates
- Hosting, maintenance, and support
Digital Growth Partner
- Everything in Website + Grace
- Google listing and citation cleanup plan
- Review monitoring and response assistance
- Expanded SEO website architecture
- Initial service and location landing pages
- Ongoing SEO content development
- Conversion and lead tracking
- Monthly performance reporting
- Ongoing website updates
- Monthly growth strategy session
Third-party software, premium WordPress plugins, advertising spend, specialized legal services, and unusually large content-migration requirements are not included unless specifically listed in the final agreement.
Confirm the website direction and finalize the project scope
Once we agree on the preferred design direction, I will organize the final page list, confirm the WordPress editing requirements, gather the correct company information, and prepare the project agreement and launch schedule.